Since Pepsi screwed up their last free song promotion with the iTunes Music Store (you remember, huge parts of the country didn’t get any bottles printed with the promotional caps until the week the promotion was scheduled to end. Parts of the country didn’t get their bottles until AFTER the promotion had ended….resulting in a whopping 5% redemption rate)
This time around (the promotion is apparently going to be announced at SuperBowl again), Pepsi has doubled the number of winnable songs…added Mountain Dew to the list of drinks that will have the codes attached (hopefully,they remember that mountain dew is clear…and come up with a better way to prevent people just looking through the bottle to see if the bottle was a winner, before buying it). And… one iPod mini is going to be given away each hour once the promo starts.
So.. prepare to force your kidneys into early retirement… and feel free to send any unwanted song codes my way =)