Today’s DUH! award goes to Snapple..

They had the brilliant idea of erecting a giant popsicle in New York City… in June, on the first ‘official day of summer’.. the Forecast for the day? 81 degrees Farenheit… the average temperature so far for June there? 79 degrees..

Now.. I realize, I’m not in marketing..which means I have more then 1 functional brain cell… but wouldn’t it have made more sense to have the giant popsicle on a day when it wasn’t going to be quite so hot? Like maybe in March?