Google has made some changes to their Adsense program..

• They’ve changed how they match AdWords up with Adsense ads.
• According to some people, they’ve made changes in how they figure out how much you get per ad view/click through
• You can now have up to 200 channels

None of these really matter to me, as this site isn’t here to make money off of. Sure.. I’m going to make a few bucks each month between Google and the iTunes affiliate program..but not enough to quit my job for..

The change they made that interests me?
You can now specify to Google’s bots and spiders, which content on your page should be considered when matching ads up to your page. The benefit? no more ads for blogs, because its looking at the sidebars (or, at least..that’s the idea)

To tell Google what content to look at just add:

<!– google_ad_section_start –>
and
<!– google_ad_section_end –>

around the content you want included. Next time Google checks your page, more weight will be given to this content.

This should help improve which ads show up when…and for those sites that are ad-revenue driven, it’ll help them make more money.